In October, South Africa’s oldest bank — FNB — unveiled a new logo as part of its new strategy to transition towards, and be perceived as, a brand that extends beyond “just banking”.
The previous FNB logo stood for 36 years but after lengthy discussions, the internal management decided to restructure the brand. The group said that the changes are part of its strategy to “reimagine help”, and a shift in tact to become ‘advice-led’ rather than ‘product-led’ in delivering its services and transitioning beyond banking.
While it was easy for FNB to rebrand the app, website and other online platforms, unfortunately that’s not the case in the physical world.
There’s an image currently making rounds on the social media streets, showing two workers at an FNB branch in Nelspruit who incorrectly installed the new logo in upside-down position.
As you’d expect, as soon as South Africans caught notice of this, they bursted out in laughter and quickly took to the comments section to air their views about this upside-down logo.
Entrepreneur Hub SA tried reaching out to FNB about this to no avail but if the bank does reply, it will be very interesting to hear what they say.
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