Long before Brian Altriche launched RocoMamas, he dabbled in the energy drink market by launching his very own drink called MadBull but unfortunately, the drink was ambushed by a red colored bull, see the video clip below:
He ended up losing the case and was forced to change MadBull’s name to MadBuzz. Eventually, Brian lost confidence in the vision of the drink and sold his stake to his partners, and moved on to other things.
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