NetFlorist is South Africa’s largest sameday gift and flower delivery site, the brand was founded in 1999 by Ryan Bacher, Lawrence Brick, and Jonathan Hackner.
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Long before it became the country’s go-to online source for virtually anything gifting and flower needs, netflorist.co.za was a test case for an e-commerce company in South Africa, when online retail was still in the early stages of development.
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The team built a basic website, with very little data and relied heavily on e-mail markerting, which was still a novel form of communication at the time. Here’s how the website looked like in 1999:
Only when the site generated R30 000 in its first month, did the team realise there was actually a market for the business.
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The rest as they say, is history. Netflorist went on to become South Africa’s largest flower and gifting supplier.
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