NetFlorist is South Africa’s largest sameday gift and flower delivery site, the brand was founded in 1999 by Ryan Bacher, Lawrence Brick, and Jonathan Hackner.
Long before it became the country’s go-to online source for virtually anything gifting and flower needs, netflorist.co.za was a test case for an e-commerce company in South Africa, when online retail was still in the early stages of development.
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The team built a basic website, with very little data and relied heavily on e-mail markerting, which was still a novel form of communication at the time. Here’s how the website looked like in 1999:
Only when the site generated R30 000 in its first month, did the team realise there was actually a market for the business.
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The rest as they say, is history. Netflorist went on to become South Africa’s largest flower and gifting supplier.
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