S.P.C.C Founder, Zak Venter, Explains The Importance of Reinventing Your Brand Continously

Sergeant Pepper Clothing Company, popularly known as S.P.C.C was founded by Zak Venter on Thursday the 8th of November 2012 at Stuttafords in Sandton.

S.P.C.C store

The brand lives by the notion that simplicity is the ultimate sophistication, and combines gritty street influences with astute, sophisticated design to deliver quality mens’ clothing.

In 2018, Zak did an interview with SACSC where he was asked the importance of continously reinventing your brand, this is what he had to say:

Had it not been for the continuous reinvention S.P.C.C has been making over the last 10 years, we probably wouldn’t be talking about it right now.

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