One of the most asked questions on the internet, “what is the difference between a a businessman and businessman?”
On paper, it might seem like both are almost the same but there is a huge difference between a businessman and an entrepreneur.
To explain this difference in South African terms, lets use this image below:
A businessman is one who usually buys something for cheap and sales it for some profit. A businessman is a person who isn’t that much creative and can’t come up with great ideas, he/she only follows the ‘TRENDS’ that others have been doing FOR years.
Selling grilled chicken feet on the streets is something that’s been done for longest time in South Africa. A 1kg pack of chicken feet at the butchery costs around R30 and contains around +/- 35 feet.
After all the spicing and grilling, the businessman will sell each for R2 and make a profit of R70.
On the other hand, an entrepreneur is someone who has the ability to create something out of nothing. A person who can create a startup from ash and take it to the top. A person who starts from the bottom without any sort of experience and is never afraid to take risks. A person who is creative and unique.
In this case, the entrepreneur formulated a way to keep chicken feet in can, keeping food in a can isn’t a new concept, its been done for ages with beef and fish but for chicken feet, it is.
The entrepreneur researched his market, found proper preservatives and addatives to keep the feet fresh and tasty while still canned.
He had to register his company formally, do proper trademarks, and make sure to comply with the South African Bureau of Standards(SABS), which subjects new products to multiple tests for safety purposes.
For distribution, the entrepreneur didn’t rely on foot traffic alone, he had to create an e-commerce store and relied on third party logistics companies to ensure the product reached its destination.
He also formed partnerships Takealot, South Africa’s leading online store, and Shoprite, the country’s largest retailer, to increase reach of consumers.
Let’s not forget marketing, the entrepreneur had to market his product through different channels to ensure people heard about it.
So before the entrepreneur finally said he was in business, he had to go through a process of planning, product testing, negotiating, paperwork, waiting and marketing, whereas for the businessman, it was a one day process to finally get his business running.
There you have it, the difference between a businessman and an entrepreneur, explained in South African terms using chicken feet as an example.
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