Zero Invites Imagination When Looking For Funding

The irony is that it is often easier to raise money or acquire other resources when you have zero revenue, zero customers, and zero traction than when you have a small amount.

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

As long as nothing has been released and no data have been collected, it is still possible to imagine overnight success in the future. Small numbers pour cold water on that hope.

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