PEP is part of Pepkor Holdings Limited. That is the clearest answer to who owns PEP Stores: the retail business belongs within a listed group, rather than being personally owned in its entirety by its historical founder or one prominent shareholder. The distinction also matters when reading about Christo Wiese’s company interests.

Where PEP began
Pepkor’s 2018 integrated report identifies the first PEP store as the shop Renier van Rooyen opened in De Aar in 1965. De Aar is therefore the appropriate location for the first PEP store; it should not be confused with other early businesses or shops in van Rooyen’s career.
The founding idea was accessible clothing at affordable prices. A low-price retail model depends on more than an appealing slogan. Buying, distribution, store costs and stock availability must support the price promise. The founder’s role explains the origins of the business, but a historical founder profile does not establish current ownership of every group asset.
PEP and Pepkor are different levels of the business
Pepkor’s PEP brand page places PEP within the group’s operating portfolio. Pepkor has other retail and financial-services interests, so a total group store count should not be reported as PEP’s own number of shops. The same applies to group revenue and market capitalisation.

Our guide to The Foschini Group’s stores offers a separate example of how several retail brands can sit within one listed holding company. A customer encounters the brand; an investor buys shares in the holding company. Those perspectives are related without being interchangeable.
Who owns shares in Pepkor?
Pepkor is listed on the Johannesburg Stock Exchange. Its shareholders can include investment institutions, funds and individuals. Their holdings change through trading and corporate transactions. A dated shareholder table can explain a particular reporting period, but it should not be labelled current indefinitely.
This guide therefore does not reuse the undated Steinhoff, IBEX or institutional-percentage tables previously shown here. For a specific stake, consult the group’s investor information and the relevant report date. Distinguish a fund’s registered holding from the beneficiaries for whom it invests.
Why the ownership distinction matters
Being a founder, a director, a shareholder and a retail customer are different relationships. A founder can leave a business. A chairman can influence its governance without owning every share. A shareholder can hold a minority economic interest even when their name is strongly associated with the company.
For readers studying business growth, PEP’s case is about meeting a defined customer need through a repeatable retail model. Its place within Pepkor adds procurement, distribution and portfolio context. It does not mean every company connected with a Pepkor investor is a PEP subsidiary.
The answer remains straightforward: PEP is a Pepkor business, with a founding history linked to Renier van Rooyen and De Aar. For a different listed food-retail group, explore Shoprite’s history and growth strategy.













