When it comes to retail giants in South Africa, Makro stands out as a household name. But have you ever wondered, who owns Makro? The answer lies in a fascinating story of mergers, acquisitions, and global retail dominance. Let’s unpack the details and explore how Makro became part of one of the world’s largest retail empires, while also diving into the rich history of its parent company, Massmart, and the other brands it owns.
The Evolution of Makro: From Local Roots to Global Ownership

Makro’s journey began in 1971 when it opened its first store in Germiston, South Africa. It quickly became a pioneer in the cash-and-carry retail model, offering bulk goods at competitive prices. Over the years, Makro expanded its footprint, becoming a cornerstone of the South African retail landscape.
However, the question of who owns Makro today takes us beyond its local origins. In 2011, Makro’s parent company, Massmart, merged with Walmart, the US-based retail titan. This merger marked a significant turning point, bringing Makro under the umbrella of one of the world’s most influential retail corporations.
The Walmart Connection: A Global Retail Powerhouse
Walmart’s acquisition of Massmart in 2011 was a strategic move to expand its presence in Africa. As part of this deal, Walmart gained ownership of Makro, along with other well-known brands like Game and Builders Warehouse. This acquisition not only solidified Walmart’s global dominance but also provided Makro with access to advanced retail technologies and supply chain efficiencies.

Today, who owns Makro is clear: it’s Walmart. This ownership has enabled Makro to enhance its offerings, from in-store experiences to a robust e-commerce platform. The integration into Walmart’s global network has allowed Makro to maintain its competitive edge in a rapidly evolving retail market.
The History of Massmart and Its Portfolio of Retail Brands

Massmart, the parent company of Makro, has a rich history that spans decades. Founded in 1990, Massmart was built on the success of Makro and grew into a multi-format retail group serving both wholesale and retail markets. Under the leadership of Mark Lamberti, Massmart expanded rapidly, acquiring and integrating several well-known retail brands.
Key Milestones in Massmart’s History
- 1990: The Birth of Massmart
Massmart was officially formed as a holding company for Makro and other retail brands. Its mission was to create a diversified retail group capable of serving a wide range of customers. - 2000: JSE Listing
Massmart was listed on the Johannesburg Stock Exchange (JSE), marking a significant milestone in its growth journey. The listing provided the company with the capital needed to expand its operations and acquire new brands. - 2011: Walmart Acquisition
Walmart acquired a 51% stake in Massmart, bringing the South African retailer into the fold of the world’s largest retail corporation. - 2022: Delisting from the JSE
Massmart was delisted from the JSE after Walmart took full ownership, signaling its commitment to strengthening its presence in Africa.
The Brands Under Massmart’s Umbrella
Massmart’s portfolio includes some of South Africa’s most recognizable retail brands. Each brand serves a unique market segment, contributing to Massmart’s dominance in the retail sector.
- Makro
Makro is Massmart’s flagship brand, known for its cash-and-carry model. It offers a wide range of products, including electronics, groceries, and household goods. - Game
Game is a discount retail chain that focuses on providing affordable products, from clothing to homeware. - Builders Warehouse
A leading home improvement retailer, Builders Warehouse offers everything from building materials to gardening supplies. - Jumbo
Jumbo is a cash-and-carry brand specializing in wholesale goods for small businesses. - CBW (Cambridge Food and Boxer)
CBW operates two retail formats: Cambridge Food, which focuses on groceries, and Boxer, a discount supermarket chain. - DionWired
Although discontinued in 2020, DionWired was once a prominent electronics retailer under Massmart’s portfolio.
What Does Walmart’s Ownership Mean for Consumers?
For shoppers, Walmart’s ownership of Makro and Massmart has translated into greater variety, better pricing, and improved convenience. Makro’s online shopping platform, launched in 2014, is a direct result of this global partnership. Customers can now access Makro’s extensive product range—from electronics to groceries—from the comfort of their homes.
Moreover, Walmart’s influence has driven Massmart to adopt innovative retail strategies, such as small-format Makro stores in malls. These stores aim to make Makro more accessible to a broader audience, blending the convenience of traditional retail with the efficiency of modern e-commerce.
Johann Rupert Investments: Legacy, Impact, and Innovation
The Future of Makro and Massmart Under Walmart’s Ownership
As Makro and Massmart continue to evolve, their future looks promising. Walmart’s commitment to innovation and customer satisfaction ensures that these brands remain key players in South Africa’s retail sector. The focus on affordability, quality, and accessibility aligns perfectly with Makro’s longstanding values.
So, the next time you shop at Makro or any of Massmart’s brands, remember that who owns Makro is more than just a question of ownership—it’s a testament to the power of global collaboration in delivering value to consumers.
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