Scooter’s Pizza is back in South Africa, marking the return of one of the country’s most recognizable pizza brands. Once known for its famous “39 minutes or it’s free” promise, the brand is relaunching after nearly a decade off the radar.
The comeback kicks off in Melville, Johannesburg, with a new look and fresh energy behind the brand. For many South Africans who grew up with Scooter’s Pizza, this revival is more than nostalgia—it’s a welcome return of a familiar favorite.
From Household Name to Hiatus
Founded in 2000, Scooter’s Pizza became a household name across South Africa. Its quick delivery model, friendly pricing, and focus on convenience helped it grow to more than 100 outlets nationwide.
However, after Taste Holdings—its former parent company—introduced Domino’s Pizza to the market, Scooter’s Pizza gradually disappeared from local menus. By 2016, most of its stores had been converted or shut down, and the brand faded into memory.
A Fresh Start for 2025
Fast forward to October 2025, and Scooter’s Pizza is officially relaunching under new ownership. Entrepreneur Juan Engelbrecht, a seasoned business leader and one of the brand’s early expansion partners, is leading the charge.
The first rebranded store opens its doors at 4 Main Road, Melville, with plans to reintroduce the famous 39-minute delivery promise—updated for today’s modern customer expectations.
What Fans Can Expect
The new Scooter’s Pizza aims to stay true to what made it great while adapting to modern tastes. Customers can expect:
- Familiar classics from the original menu
- A cleaner, faster ordering experience
- Competitive prices with launch specials
- A renewed focus on quality and customer service
While the full rollout will take time, the excitement surrounding the relaunch is already visible on social media. Longtime fans have been sharing memories of their favorite orders and welcoming the brand’s return.
Why Scooter’s Pizza’s Comeback Matters
The relaunch of Scooter’s Pizza isn’t just about pizza—it’s about the resilience of South African brands. Many local names have struggled to compete with international chains, but Scooter’s Pizza’s return shows that there’s still strong appetite for home-grown success stories.
Its comeback highlights how established local brands can reinvent themselves, connect with loyal customers, and attract a new generation through fresh branding and renewed energy.
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Looking Ahead
Scooter’s Pizza’s relaunch in Melville is just the beginning. If all goes according to plan, the brand will expand across key cities in the coming months. For now, its return is already sparking conversation and excitement across the country.
One thing is clear: Scooter’s Pizza is back—and South Africans are ready to order.