Siwela Masoga is one of South Africa’s leading black female winemakers. She is the founder and CEO of Siwela Wines, a brand she established in 2018.
Born in Marulaneng, Ga-Mphahlele, Limpopo, Masoga did not come from an entrepreneurial background. Raised by a single mother who was an educator, she grew up in a household where education was considered essential and non-negotiable.
From Science to Winemaking
Masoga’s journey into winemaking began after she earned a Diploma in Biotechnology, majoring in Fermentation and Microbiology, from the Cape Peninsula University of Technology. She then secured an internship at Waterstone Wines in Stellenbosch, where she gained hands-on experience in cellar processing, vineyard management, packaging, and bottling.
Building Siwela Wines
Siwela Wines started with a modest production of just 100 bottles of a single variety, but Masoga had a vision of growing the brand into a leading name in South African wines. Through persistence, innovation, and a deep understanding of the winemaking process, she gradually expanded her offerings. Today, Siwela Wines produces nine different varieties, including red, white, and rosé wines, catering to a diverse market.
Each wine is carefully crafted using locally sourced grapes, ensuring high-quality flavors that reflect South Africa’s rich wine heritage. The brand has gained recognition not only for its premium taste but also for its commitment to empowering black entrepreneurs in an industry historically dominated by a few. Now, Siwela Wines produces over 8,000 bottles per variety, supplying both local and international markets.
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The Road to Her First Million
“Making your first million might seem like an impossible dream, but I’ve seen enough people from all walks of life doing exactly that. I know that anyone can do it…”
— Warren Ingram
Siwela Masoga shares the key strategies that helped her achieve her first million. Watch her story here:
Inspiring the Next Generation
Beyond building a successful wine brand, Masoga is passionate about mentorship and empowering young entrepreneurs. She actively shares her knowledge and experience with aspiring winemakers, particularly women looking to break into the industry. Her journey proves that with dedication, resilience, and innovation, success in business is possible—no matter your background.
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