FUN FACT|| Why Appletiser Initially Launched Without The “r” In The UK

Appletiser is a sparkling fruit juice created by blending fruit juice with carbonated water. It was created in 1966 by French-Italian immigrant, Edmond Lombardi in Elgin Valley, Western Cape, South Africa.

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In 1982, when Appletiser was exported to the UK, the team were forced to launch it as “Appletise” due to complaints from the owners of Tizer soft drink.

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In 2001, after lengthy negotiations with the makers of Tizer, the ‘r’ was finally added to the branding to allow the Appletiser brand name, packaging and positioning to be standardised internationally.

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