Appletiser is a sparkling fruit juice created by blending fruit juice with carbonated water. It was created in 1966 by French-Italian immigrant, Edmond Lombardi in Elgin Valley, Western Cape, South Africa.
In 1982, when Appletiser was exported to the UK, the team were forced to launch it as “Appletise” due to complaints from the owners of Tizer soft drink.
In 2001, after lengthy negotiations with the makers of Tizer, the ‘r’ was finally added to the branding to allow the Appletiser brand name, packaging and positioning to be standardised internationally.
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