Bonang Matheba’s Unusual Marketing Strategy

In 2017, to promote her newly released book, ‘From A to B,’ Bonang Matheba chose a very unusual marketing strategy.

The Story & Pride Behind One of South Africa’s Favorite Snacks: Simba

Grammar mistakes from Bonang Matheba’s book

Instead of paying for conventional marketing channels lot people are accustomed to, she released a limited edition of her book full of grammar errors, knowing people would talk.

Bonang Matheba: From A To B

After the book trended, she replaced the grammar plagued book with a properly edited 2nd version and the book became a BESTSELLER.


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