In 2017, to promote her newly released book, ‘From A to B,’ Bonang Matheba chose a very unusual marketing strategy.
The Story & Pride Behind One of South Africa’s Favorite Snacks: Simba
Instead of paying for conventional marketing channels lot people are accustomed to, she released a limited edition of her book full of grammar errors, knowing people would talk.
After the book trended, she replaced the grammar plagued book with a properly edited 2nd version and the book became a BESTSELLER.
THINK DIFFERENTLY
Get South Africa’s latest entrepreneurial or business success stories delivered right to your inbox – Sign up to Entrepreneur Hub SA’s newsletter today
