Bonang Matheba’s Unusual Marketing Strategy

In 2017, to promote her newly released book, ‘From A to B,’ Bonang Matheba chose a very unusual marketing strategy.

The Story & Pride Behind One of South Africa’s Favorite Snacks: Simba

Grammar mistakes from Bonang Matheba’s book

Instead of paying for conventional marketing channels lot people are accustomed to, she released a limited edition of her book full of grammar errors, knowing people would talk.

Bonang Matheba: From A To B

After the book trended, she replaced the grammar plagued book with a properly edited 2nd version and the book became a BESTSELLER.

THINK DIFFERENTLY

Get South Africa’s latest entrepreneurial or business success stories delivered right to your inbox – Sign up to Entrepreneur Hub SA’s newsletter today

2 Comments

  • You’re truly a good webmaster. This website loading speed is incredible.

    It sort of feels that you are doing any distinctive trick.
    Furthermore, the contents are masterpiece.
    you have done a great task on this topic!
    Similar here: tani sklep and also here: NajtaƄszy sklep

  • Hi! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying
    to get my website to rank for some targeted keywords but
    I’m not seeing very good success. If you know of any
    please share. Many thanks! You can read similar art here:
    Backlinks List

Leave a Reply

Your email address will not be published. Required fields are marked *