A Decade In The Making: The Rise & Success of Serenitii Luxury Body Care

Having the desire to create high quality skincare products that were tailored for African skin, inspired Sarinah Matema-Morgans to create her own brand to meet those needs.

The Success Story of Mr Price: How To Build A Billion Dollar Retail Empire

Sarinah Matema-Morgans, founder of Serenitii Luxury Body Care

She harnessed Africa’s exotic ingredients to create a beauty and body care brand, Serenitii Luxury Body Care.

Serenitii Luxury Body Care is the result of Sarinah’s extensive experience in the beauty and cosmetics industry and her passion to create a proudly African skincare brand.

Before launching the brand, Sarinah spent years in the cosmetics and beauty industry, gaining knowledge and experience. She held several positions in globally renowned cosmetic brands such as Estee Lauder, Clarins, Chanel and Lancome to list a few.

Secrets Of Success: How Nhlanhla Dlamini’s Maneli Pets Made It To The Top

Background

She comes from a family of entrepreneurs, both her parents have been in business since time immemorial. Growing up, she sold it all, from ice blocks to cow milk and achar.

During her mid 20s, she opened her own cleaning company which earned her a six month contract with one of the newly opened malls in the South of Johannesburg. Three years later, she launched her cosmetics company.

“At the age of 27, I established Serenity Cosmetics. At that time I was importing from the USA unbranded, and then doing branding here in South Africa. It became very costly to import from the USA after the recession in 2008/2009. As a result, I let go of the business and decided to look for a manufacturer based in South Africa, which I did find but unfortunately I didn’t have enough money to start the process.”

It didn’t take long for her to get a job in the cosmetics industry. Even then, she knew she wouldn’t end up as an employee forever due to a nagging voice inside and also her entrepreneurial background.

The Rise & Success of Kauai, South Africa’s Number One Healthy Fast Food Brand

Wanting to honour that inner voice and liberate herself, she decided to inquire on how to make body butter.

“But before then, as a cosmetologist, I worked on women’s skin and face most of my work life. Many women would confide in me about their body care struggles and how they feel so misrepresented by international brands.”

Through research and working with experienced chemists, she created the first prototype of the product but it took multiple rejections to finally get the approvals.

She named the product Serenitii Luxury Body Care because of two reasons; firstly for legal reasons, and secondly for family reasons.

“The name Serenitii came about after my IP attorneys advised that Serenity has been taken and it’ll get us in trouble as it is owned already. Subsequent to that I lost my grandmother whose middle name was ‘’Tii’’. She was the matriarch of the family, she loved education so much, and I was named after her as well. So it made sense to honour her for the role she played in my life without losing pronunciation of the word serenity.”

In 2018, after 20 years of being in the industry, she officially launched Serenitii Luxury Body Care

Today, the Serenitii Luxury Body Care brand can be found at South Africa’s leading retailers such as Pick N Pay and Clicks. The brand has also made global strides, exporting to the UK and Vietnam.

Tshepo Jeans: A Premium Lifestyle Brand That Started With A Loan of R8 000

Advice to aspiring entrepreneurs??

It’s easier to establish a business from a point of knowing – when you know what you are passionate about, it becomes easy to shoot in the right direction. Don’t bite off more than you can chew. Know your business/service back to back, become a PRO in your chosen industry. Find a business mentor. Be confident in your brand. Have faith in the process.

theinnovationhub
News24
lionessesofafrica
kdaniellesmedia

Get South Africa’s latest entrepreneurial or business success stories delivered right to your inbox — Sign up to Entrepreneur Hub SA’s newsletter today ⬇️⬇️⬇️

eBook: 50 South African Entrepreneurs Reveal HOW THEY MADE IT

95 Comments

  • For hottest news you have to pay a quick visit web and on internet I
    found this site as a finest website for latest updates.

  • I know this if off topic but I’m looking into starting my
    own blog and was curious what all is needed to get set up?

    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web smart so I’m not 100% certain. Any tips or advice would be greatly appreciated.
    Thanks

  • Admiring the persistence you put into your blog
    and detailed information you provide. It’s awesome to come
    across a blog every once in a while that isn’t the same out of date rehashed information. Excellent read!
    I’ve bookmarked your site and I’m adding your RSS feeds to my Google
    account.

  • A motivating discussion is worth comment. I believe
    that you ought to write more on this issue, it might not be a taboo matter but generally people do not discuss these topics.
    To the next! Cheers!!

  • Your style is really unique in comparison to other folks I
    have read stuff from. Many thanks for posting when you’ve got the opportunity, Guess
    I will just bookmark this site.

  • Hi, i think that i saw you visited my weblog so i came to “return the favor”.I
    am attempting to find things to improve my website!I suppose
    its ok to use a few of your ideas!!

  • Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point.
    You clearly know what youre talking about, why waste your intelligence
    on just posting videos to your blog when you could be giving us
    something informative to read?

  • Very good site you have here but I was curious about if
    you knew of any forums that cover the same topics discussed in this article?

    I’d really like to be a part of online community where I can get responses from other knowledgeable people that share the same interest.
    If you have any recommendations, please let me know. Thank
    you!

  • What i don’t understood is if truth be told
    how you’re not actually much more well-favored than you might be right now.
    You’re very intelligent. You understand therefore considerably when it comes to this matter, made me
    in my opinion believe it from numerous various angles.

    Its like men and women are not interested except it is something to accomplish with Woman gaga!

    Your individual stuffs nice. All the time take care
    of it up!

  • Oh my goodness! Impressive article dude! Thank you, However I am having difficulties with your RSS.
    I don’t understand the reason why I am unable to join it.
    Is there anybody having similar RSS problems? Anybody who knows the answer can you kindly respond?
    Thanx!!

  • Hello every one, here every one is sharing these experience, therefore
    it’s good to read this blog, and I used to pay a visit this website
    everyday.

  • I got this website from my pal who shared with me about this site and now this time I am
    visiting this website and reading very informative articles at
    this place.

  • I am really inspired along with your writing talents as neatly as
    with the format for your blog. Is this a paid topic or did you modify it your self?
    Either way keep up the nice quality writing, it
    is uncommon to see a great weblog like this one today..

  • Hello there, just became aware of your blog through Google,
    and found that it is truly informative. I’m gonna watch out for brussels.

    I will be grateful if you continue this in future. Many people will be benefited
    from your writing. Cheers!

  • Hello colleagues, how is all, and what you wish
    for to say on the topic of this paragraph, in my view its
    genuinely awesome designed for me.

  • You really make it seem really easy along with
    your presentation but I in finding this matter to
    be really something that I believe I might never understand.

    It kind of feels too complex and very huge for me.
    I’m having a look ahead to your subsequent submit, I’ll attempt
    to get the hang of it!

  • Superb blog! Do you have any recommendations for aspiring
    writers? I’m hoping to start my own blog soon but I’m a little lost on everything.

    Would you propose starting with a free platform like WordPress
    or go for a paid option? There are so many choices out there that I’m totally overwhelmed ..
    Any tips? Cheers!

  • Does your site have a contact page? I’m having trouble locating it but, I’d like to
    send you an email. I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it develop over time.

  • I’m impressed, I must say. Seldom do I encounter a blog that’s equally educative and engaging, and let me tell
    you, you’ve hit the nail on the head. The problem
    is an issue that not enough people are speaking intelligently about.

    I’m very happy I stumbled across this in my hunt for something
    relating to this.

  • Hi there! Someone in my Myspace group shared this website with us so
    I came to look it over. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!

    Fantastic blog and amazing style and design.

  • I do not know whether it’s just me or if perhaps everyone else encountering problems with your site.
    It appears as though some of the written text within your posts are running off the screen. Can somebody
    else please provide feedback and let me know if this is happening to them
    as well? This may be a problem with my browser because I’ve had this happen before.
    Cheers

  • Do you have a spam problem on this site;
    I also am a blogger, and I was curious about your situation; many of us
    have created some nice methods and we are looking to trade strategies with other
    folks, why not shoot me an email if interested.

  • Great post. I was checking continuously this blog and I am impressed!
    Very useful information specifically the last part 🙂 I care for such info a lot.
    I was seeking this certain info for a long time. Thank you and good luck.

  • Aw, this was an extremely nice post. Taking the time and actual effort to generate a superb article… but what can I say… I procrastinate a whole lot
    and never seem to get nearly anything done.

  • I’m really impressed together with your writing
    talents and also with the format to your blog. Is this a paid topic or did
    you modify it your self? Anyway keep up the excellent high quality writing, it’s uncommon to
    peer a great blog like this one nowadays..

  • It’s the best time to make some plans for the long run and it’s time to be happy.

    I’ve learn this publish and if I may I wish to counsel you some attention-grabbing issues or advice.
    Maybe you could write next articles referring to this article.
    I wish to read more issues approximately it!

  • Hi! I could have sworn I’ve visited this site
    before but after looking at some of the articles I realized it’s new to me.
    Anyways, I’m certainly delighted I found it and I’ll
    be bookmarking it and checking back often!

  • I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone
    to do it for you? Plz respond as I’m looking to construct my own blog and would like to know where u got
    this from. cheers

  • You are so interesting! I do not think I’ve truly read through something
    like this before. So wonderful to find somebody with a few genuine thoughts on this topic.
    Seriously.. thanks for starting this up. This web site is one thing that
    is needed on the web, someone with a bit of originality!

  • Everything is very open with a really clear description of the challenges.
    It was really informative. Your site is very helpful.

    Thanks for sharing!

  • Nice post. I learn something new and challenging on sites I stumbleupon everyday.
    It will always be exciting to read through articles from other authors and practice a little something from other web sites.

  • What’s up to all, how is everything, I think every one is
    getting more from this site, and your views are
    nice in support of new users.

  • You actually make it seem so easy with your presentation but I find
    this topic to be actually something that I think I would never understand.

    It seems too complex and extremely broad for me. I’m looking forward for your next
    post, I’ll try to get the hang of it!

  • It’s really a great and useful piece of information. I’m happy that you
    shared this useful info with us. Please stay us up to date like this.
    Thank you for sharing.

  • Howdy would you mind sharing which blog platform you’re
    working with? I’m looking to start my own blog soon but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most
    blogs and I’m looking for something completely unique.
    P.S My apologies for being off-topic but I had to ask!

  • Everyone loves what you guys are up too. This
    kind of clever work and exposure! Keep up the good works guys I’ve incorporated you guys to blogroll.

  • I am extremely impressed with your writing skills and also with the format in your blog.
    Is that this a paid theme or did you customize it yourself?
    Anyway stay up the excellent high quality writing, it’s uncommon to look a great weblog like this one nowadays..

  • That is very attention-grabbing, You are an excessively professional blogger.
    I have joined your rss feed and sit up for looking for extra of your excellent post.
    Additionally, I’ve shared your website in my social networks

  • magnificent points altogether, you just gained
    a new reader. What would you suggest in regards to your post that you made some days in the past?
    Any sure?

  • Helpful info. Fortunate me I found your site by accident, and I am surprised why
    this accident didn’t came about earlier! I bookmarked it.

  • Hello, I think your site might be having browser compatibility
    issues. When I look at your blog in Ie, it looks
    fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up!
    Other then that, fantastic blog!

  • It’s awesome to pay a quick visit this web page and reading the views of all colleagues about this article, while I am also keen of
    getting familiarity.

  • I appreciate, lead to I found exactly what I was having
    a look for. You have ended my 4 day lengthy hunt!
    God Bless you man. Have a great day. Bye

  • Hello just wanted to give you a quick heads up and let
    you know a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different internet browsers and both
    show the same outcome.

  • I for all time emailed this webpage post page to all my associates, for the reason that if like to read it after that
    my contacts will too.

  • Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to more added agreeable from you!
    However, how can we communicate?

  • Nice weblog here! Also your website quite a bit up fast!
    What host are you the usage of? Can I am getting your affiliate hyperlink for your host?
    I wish my website loaded up as quickly as
    yours lol

  • I will right away snatch your rss feed as I can’t to find your email subscription link or e-newsletter service.
    Do you’ve any? Kindly allow me realize so that I could subscribe.
    Thanks.

  • Hi! I know this is sort of off-topic but I needed to ask.
    Does operating a well-established website such as yours require a
    massive amount work? I’m brand new to writing a blog
    however I do write in my diary daily. I’d like to start a
    blog so I will be able to share my personal experience and
    views online. Please let me know if you have any recommendations or tips for brand new aspiring blog owners.
    Appreciate it!

  • First of all I want to say wonderful blog! I had a quick question which I’d like to ask if you do not mind.
    I was curious to find out how you center yourself and clear your mind prior to writing.
    I have had trouble clearing my thoughts in getting my thoughts out there.
    I do enjoy writing but it just seems like the first 10 to 15 minutes tend to be wasted just trying to figure out how
    to begin. Any ideas or tips? Cheers!

  • If some one wishes expert view on the topic of blogging and site-building then i recommend him/her to visit this weblog,
    Keep up the fastidious work.

  • you are truly a excellent webmaster. The site loading velocity is incredible.

    It sort of feels that you’re doing any unique trick.
    In addition, The contents are masterwork. you have performed a fantastic process on this
    subject!

  • Thank you for the good writeup. It in fact was a amusement account
    it. Look advanced to far added agreeable from you! By the way, how
    could we communicate?

  • Woah! I’m really digging the template/theme of this website.

    It’s simple, yet effective. A lot of times it’s very difficult to get
    that “perfect balance” between user friendliness and visual
    appearance. I must say you have done a awesome job with this.
    In addition, the blog loads very quick for me on Safari. Superb Blog!

  • Greetings from California! I’m bored at work so I decided to check out your site on my iphone during lunch break.
    I enjoy the info you present here and can’t wait to take a look when I get home.
    I’m amazed at how fast your blog loaded on my mobile .. I’m
    not even using WIFI, just 3G .. Anyhow, very good site!

  • I will immediately seize your rss feed as I can’t in finding your e-mail subscription link or newsletter service.
    Do you’ve any? Please allow me know in order that I
    could subscribe. Thanks.

  • I have been browsing online more than three hours today, yet I never found any
    interesting article like yours. It’s pretty worth enough for me.
    Personally, if all site owners and bloggers made good content as you
    did, the net will be a lot more useful than ever before.

  • I was very pleased to discover this website. I want to to thank you for ones time for this particularly wonderful read!!
    I definitely enjoyed every little bit of it and I have you bookmarked to check
    out new information in your site.

  • Hi would you mind stating which blog platform you’re working with?
    I’m going to start my own blog soon but
    I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design and style seems different then most blogs and I’m
    looking for something unique. P.S Sorry for getting off-topic but
    I had to ask!

  • Wow, incredible blog format! How long have you ever been blogging for?

    you made blogging look easy. The overall look of your
    website is wonderful, as smartly as the content!

    Also visit my homepage :: vpn 2024

  • Hello there! I know this is kinda off topic however I’d figured I’d
    ask. Would you be interested in trading links or maybe guest authoring a blog article or
    vice-versa? My site goes over a lot of the same topics as
    yours and I think we could greatly benefit from each other.
    If you happen to be interested feel free to
    shoot me an e-mail. I look forward to hearing
    from you! Great blog by the way!

    Also visit my website :: vpn code 2024

Leave a Reply

Your email address will not be published. Required fields are marked *