Porยญtia Mnยญgomezulu grew up in Phaยญlยญaborwa, livยญing with her maยญterยญnal grandยญmother.
She comes from a famยญily of maยญtriยญarchs, who were self-emยญployed and conยญstantly taught her the importance of being her own boss, and building a legacy for herself.
When she was 8 years old, she moved to Kriel in Mpumalanga, to stay with her parยญents.
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Growing up, Portia would take scraps of maยญteยญrial left over from her seamยญstress motherโs creations, and make decยญoยญraยญtive cushยญions to sell or plait peoยญpleโs hair. This creativity allowed her to start earning at an early age by herself.
She’s the elยญdest of her mother’s 3 children, she studied Information Technology at Tshยญwane Univerยญsity of Technology, and comยญpleted the qualification in 2002.
Afterwards, she enrolled for a cerยญtifiยญcate in Project Manยญageยญment through Unisa and completed it. She then managed to secure an inยญternยญship at Siemens โ where she worked for 9 years.
In 2010, she developed stretch marks after conceiving her first child. Her husยญband is from Swaziland, and on one of their visits to her mother-in-law, she told her how the oil from marula fruit can fix her skin ailments.
Porยญtia then bought a 500 ml bottle of the oil from local ruยญral women and tried it out. She saw major differences within weeks, the oil did wonยญders for her skin, which made her keep buyยญing more.
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One time she bought the marula oil again but instead of applying it on herself, she re-packaged the oil into 100 ml botยญtles and sold it for R100 to church members and Facebook friends.
She received great reception from her clients, this moยญtiยญvated her to esยญtabยญlish her own cosmetics company.
As a Chrisยญtian, she beยญlieved thereโs greatยญness in everyone’s name. She thought if peoยญple can buy Elยญizยญaยญbeth Arยญden and not even know who she is, why canโt they buy Porยญtia M???
She then reยญvisยญited a folder on her computer tiยญtled โMy Jourยญney To Greatยญnessโ and started writยญing down exยญactly what she wanted to achieve with her skincare brand.
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She continued with conducting her research – reading books, articles and watching videos. During that period, she was assisted by one of the founders of Placecol with product formulation.
From the get-go, Porยญtia was adamant she didn’t wanna go into the network marketing route. She wanted to compete at retail level, she saw her product on the shelves, next to the big international brands.
She knew right away that getting the paperwork was a crucial step in the growth of her business. Personal care products are subjected to many different tests before being placed on the market for sale.
Convinced she was onto something, she approached the Small Enterprise Development Agency (SEDA), and asked to have her products tested.
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SEDA arranged for the tests to be conducted by the South African Bureau of Standards (SABS) at the Sefako Makgato Health Sciences University(previously known as MEDUNSA) in early 2012.
This whole process took six months, during which she continued to sell, without taking any cent from the business.
After the approval from SABS, she was a step closer to seeยญing her brand come to life.
She continued forยญmuยญlatยญing and makยญing prodยญucts usยญing a two-plate stove, a cake mixer and โparafยญfin funยญnelโ to fill containers in her garage.
Seeing the business taking too much of her time, she resigned from her job position, and received a R356 000 payout – which she used as her startup capital.
She got all sorts of criticism from family and close friends over what they deemed a dumb decisionโฆ..but Portia didn’t care, she knew one day they would swallow their words.
On the day she resigned, she got a call from Massmart, inviting her to meet with their buyer and just like that, she was offered a fully paid scholarship for a business degree.
She enrolled for the qualification at Gibbs in 2014.
She approached Makro’s skincare buyer to showcase her products, and the rep was impressed with everything besides her packaging.
Portia then hustled to get her packaging in order within 2 weeks – where she spent tons of money.
She got a big breakthrough when Makro agreed to start her out with five stores to sell her products.
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ABSA Supยญplier Proยญgramme
She exhibยญited her products at the ABSA Supยญplier Proยญgramme and through touring cities with the programme in Cape Town, she met Suzanne Ackerman in 2015, the daughter of Raymond Ackerman – founder of Pick N Pay.
Suzanne was impressed by the fact that Portia had tested her products, and the barcodes were in place. Through Suzanne as the Transformation Director, she managed to get placed in 20 Pick n Pay stores.
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Factory Space
Getยญting PortiaM out there wasnโt easy at all, she didnโt have fundยญing and was still manยญuยญfacยญturing from her garage.
Fortunately, she managed to win DTIโs Emergยญing Supยญplier Award in Tshยญwane in 2015.
She also met with representatives from The Inยญnoยญvaยญtion Hub during a cerยญeยญmony, who ofยญfered her facยญtory space for a fracยญtion of the price.
She went from usยญing a two-plate stove in her garage to usยญing a 1400 sqm buildยญing with state-of-theart equipment in 2016.
National Gazelle
She was named a National Gazelle(flagship SME programme) by SEDA and Department of Small Business in 2017, whereby she won a grant of R1 million. This allowed her to buy manufacturing equipment and a truck for making deliveries.
Portia has certainly come a long way since the days of selling her products to her Facebook friends and church members. She now has a full range of cosmetic products, which she supplies to over 1 600 stores countrywide.
Her products are available at Shoprite, Pick N Pay, Spar, Game, Checkers, Dischem and Clicksโฆโฆas well as stores in neighboring countries like Lesotho, Botswana, Swaziland and Namibia.
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Start small to achieve bigโฆ
According to Portia, aspiring entrepreneurs should get into the market right away, so that they can tweak and perfect their product while its still smallโฆ..this will lay the foundations for a much larger business.
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You are a phenomenal woman and I wish I could meet up with you in person.
I’m S’phamandla Wiseman Zwane whose based in Joburg into manufacting and supplying cleaning chemicals products.
I’m having a products and I can make money on that product an I don’t have start of that.
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iam making nice and delicious peri peri but i don’t have Capital to grow my small business
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