Now, the 100 thousand trillion rand question, “why would an established company or brand change its name after years of work to build recognition?
Richard Maponya’s Top 10 Rules For Success
Well its not an abc answer, but its usually not uncommon for established companies to make a name change. Company owners usually cite 3 main reasons for a name change:
- Firstly, the name no longer represents what the company does, and may even constrict them in executing certain moves.
- Secondly, because the brand has become stagnant or has gotten caught up in some controversy that tarnishes its name.
- And lastly, for trademark, legal or more practical reasons.
Name changes can bring a lot of vitality to the company, it can make the vision of the company become more clearer, and on top of that, it can energize the internal team and the external customer base.
How Ian Fuhr Took Sorbet From An Idea To A Multimillion Rand Franchise
50 South African Brands That Changed Their Names
01. MAXHOSA by Laduma -> MAXHOSA AFRICA
02. OK Bazaars -> OK Foods + OK Liquor + OK Furniture + OK Power Express
03. Ster Brand( Ster Films + Ster Theatres) + Kinekor -> Ster-Kinekor
04. M-Cell -> MTN
05. Citymob -> Superbalist
06. i-Pay -> Ozow
07. Mr Delivery -> Mr D + Takealot Delivery Team
08. Tyme -> Tyme Digital -> Tyme Bank
09. Fashion Express -> THE FIX
10. Dairy Den -> Golden Fried Chicken -> Chicken Licken
11. The Eastern Star -> The Star
12. 8ta -> Telkom Mobile
13. OpenView HD -> OpenView
14. Uitspan -> Outspan -> Ouma Rusks
15. Bottles -> Pick N Pay ASAP!
16. Little Caesar’s -> Roman’s Pizza
17. donna-claire -> donna
18. Mrs Henry Adkins Sen., Colonial Chutney Manufacturer -> Mrs H.S. Ball’s Chutney
19. Kwazulu Cash & Carry -> Boxer Cash & Carry -> BOXER
20. Your Lucky Star -> Lucky Star
21. eNews Channel -> eNews Channel Africa(eNCA)
22. Metro Theatres -> Nu Metro Theatres -> Nu Metro Cinemas
23. Golden Spur -> Seven Steer -> Branded Steer -> Longhorn Steer -> Steers
24. Chickenland -> Nando’s
25. Winning Form -> Hollywoodbets
26. De Eerste Cement Fabrieken Beperkt -> Pretoria Portland Cement(PPC)
27. L. Baumann & Co -> Bakers
28. Tiger Oats -> Tiger Brands
29. Fruit & Veg City -> Food Lover’s Market
30. SA Florist -> BLOOMABLE
31. The Standard Bank of South Africa -> Standard Bank
32. Alderton Limited -> Black Cat
33. Teba Bank -> UBank
34. South African Pulp and Paper Industries -> Sappi
35. GreatOdds -> Sportingbet
36. Super Mart -> JetMart
37. Waltloo Wholesalers -> BIGSAVE
38. Plascon -> Kansai Plascon
39. MyADSL -> MyBroadband
40. Anglovaal Portland -> Anglo Alpha Cement -> Alpha -> Holcim -> AfriSam
41. Eastern Province Bank -> First National Bank(FNB)
42. Take2 -> Takealot
43. Alliance Trading -> Truworths
44. De Nasionale Pers Beperkt -> Naspers
45. Mabalabala -> Mabala Noise
46. Golden City Press -> City Press
47. Bid Corporation -> Bidvest
48. United Bank + Allied Bank + Volkskas Bank + Trust Bank -> Absa
49. THE AFRICAN DRUM -> DRUM
50. Natal Creamery -> National Co-operative Dairies -> Clover
51. United Macaroni Factories -> Fatti’s & Moni’s
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