50 South African Brands That Changed Their Names

Now, the 100 thousand trillion rand question, “why would an established company or brand change its name after years of work to build recognition?

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Well its not an abc answer, but its usually not uncommon for established companies to make a name change. Company owners usually cite 3 main reasons for a name change:

  1. Firstly, the name no longer represents what the company does, and may even constrict them in executing certain moves.
  2. Secondly, because the brand has become stagnant or has gotten caught up in some controversy that tarnishes its name.
  3. And lastly, for trademark, legal or more practical reasons.

Name changes can bring a lot of vitality to the company, it can make the vision of the company become more clearer, and on top of that, it can energize the internal team and the external customer base.

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50 South African Brands That Changed Their Names

01. MAXHOSA by Laduma -> MAXHOSA AFRICA

02. OK Bazaars -> OK Foods + OK Liquor + OK Furniture + OK Power Express

03. Ster Brand( Ster Films + Ster Theatres) + Kinekor -> Ster-Kinekor

04. M-Cell -> MTN

05. Citymob -> Superbalist

06. i-Pay -> Ozow

07. Mr Delivery -> Mr D + Takealot Delivery Team

08. Tyme -> Tyme Digital -> Tyme Bank

09. Fashion Express -> THE FIX

10. Dairy Den -> Golden Fried Chicken -> Chicken Licken

11. The Eastern Star -> The Star

12. 8ta -> Telkom Mobile

13. OpenView HD -> OpenView

14. Uitspan -> Outspan -> Ouma Rusks

15. Bottles -> Pick N Pay ASAP!

16. Little Caesar’s -> Roman’s Pizza

17. donna-claire -> donna

18. Mrs Henry Adkins Sen., Colonial Chutney Manufacturer -> Mrs H.S. Ball’s Chutney

19. Kwazulu Cash & Carry -> Boxer Cash & Carry -> BOXER

20. Your Lucky Star -> Lucky Star

21. eNews Channel -> eNews Channel Africa(eNCA)

22. Metro Theatres -> Nu Metro Theatres -> Nu Metro Cinemas

23. Golden Spur -> Seven Steer -> Branded Steer -> Longhorn Steer -> Steers

24. Chickenland -> Nando’s

25. Winning Form -> Hollywoodbets

26. De Eerste Cement Fabrieken Beperkt -> Pretoria Portland Cement(PPC)

27. L. Baumann & Co -> Bakers

28. Tiger Oats -> Tiger Brands

29. Fruit & Veg City -> Food Lover’s Market

30. SA Florist -> BLOOMABLE

31. The Standard Bank of South Africa -> Standard Bank

32. Alderton Limited -> Black Cat

33. Teba Bank -> UBank

34. South African Pulp and Paper Industries -> Sappi

35. GreatOdds -> Sportingbet

36. Super Mart -> JetMart

37. Waltloo Wholesalers -> BIGSAVE

38. Plascon -> Kansai Plascon

39. MyADSL -> MyBroadband

40. Anglovaal Portland -> Anglo Alpha Cement -> Alpha -> Holcim -> AfriSam

41. Eastern Province Bank -> First National Bank(FNB)

42. Take2 -> Takealot

43. Alliance Trading -> Truworths

44. De Nasionale Pers Beperkt -> Naspers

45. Mabalabala -> Mabala Noise

46. Golden City Press -> City Press

47. Bid Corporation -> Bidvest

48. United Bank + Allied Bank + Volkskas Bank + Trust Bank -> Absa

49. THE AFRICAN DRUM -> DRUM

50. Natal Creamery -> National Co-operative Dairies -> Clover

51. United Macaroni Factories -> Fatti’s & Moni’s

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