Logos are a crucial part of branding in a company, regardless of its size . A company will use a logo to quickly and effectively brand all of their signs, products, promo items, marketing materials and more. A great logo should be simple enough to convey a message immediately.
Logos of most of our Mzansi brands are black. Revamped logos of most famous brands are also monochrome. My prediction says colour won’t be used in the future on logo designs.
So Why Do Companies Use Black & White In Their Logos?
Well because black-and-white logos are proof that using color is about quality not quantity. It’s not about how many hues you use, but how you use them.
Black-and-white logos are timeless. Simple, but effective, the best black-and-white logos can appeal to any audience in any part of the world.
Sure, flashy logo colors are great when used thoughtfully, but sometimes the most effective, iconic logos are the ones that keep it super simple by employing just black and white.
Black-and-white logos are the epitome of “less is more” and with thoughtful simplicity, they often become the most memorable and successful.
Monochrome logos offer a certain classiness and dignity, sometimes even a modern or minimalist feel, as well. In fact, black-and-white logos offer plenty of strategic advantages:
- More cost effective for printing.
- Easier to scale to fit marketing materials of any size.
- Easier to understand, even at a glance.
- Stronger associations for brand recognition.
With a black-and-white logo, you won’t run into feeling like your colors are making you look cheap or outdated, and you minimize the chances that you’ll need to rebrand down the line.
Black-and-white logos also provide a clear message of authority. The brands that use black-and-white designs are commanding you to know who they are. The simple nature of the black and white logo commands respect. When a bold font is used, you’ll see power and not indecision.
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