When it comes to selling your car quickly and hassle-free, We Buy Cars has become a household name in South Africa. But have you ever wondered, who owns We Buy Cars? The answer might surprise you. Let’s dive into the fascinating story behind this innovative company and its journey to becoming the nation’s top car-buying service.
Johann Rupert Investments: Legacy, Impact, and Innovation
The Origins of We Buy Cars

We Buy Cars was founded in 2001 by brothers Faan and Dirk van der Walt. What started as a small venture fueled by Faan’s savings from teaching in the UK has grown into a powerhouse in the used car market. The company revolutionized the way South Africans sell their vehicles by offering online quotes, home inspections, and a seamless selling process.
But the story doesn’t end there. In 2020, We Buy Cars caught the attention of Transaction Capital, a leading investment group specializing in financial and mobility services. Transaction Capital acquired a 49.9% stake in the company for R1.8 billion, signaling a new chapter in its growth.
Transaction Capital’s Role in We Buy Cars’ Success
Transaction Capital’s investment wasn’t just a financial move—it was a strategic partnership aimed at scaling We Buy Cars to new heights. With Transaction Capital’s backing, the company expanded its footprint, leveraging technology to streamline operations and enhance customer experiences.
In 2024, Transaction Capital announced plans to unbundle We Buy Cars, listing it as a separate entity on the Johannesburg Stock Exchange (JSE). This move was designed to unlock shareholder value and position the company for even greater growth. Today, We Buy Cars is targeting an ambitious goal of selling 23,000 vehicles per month, a testament to its robust business model and market dominance.
Why Does Ownership Matter?

Understanding who owns We Buy Cars is more than just a trivia question—it’s a reflection of the company’s credibility and stability. With Transaction Capital’s expertise and resources, We Buy Cars has been able to innovate and adapt in a competitive market. Whether you’re selling a car or exploring financing options, knowing the company’s strong backing can give you peace of mind.
The Future of We Buy Cars

As We Buy Cars continues to grow, its ownership structure remains a key factor in its success. The company’s focus on technology, customer service, and market expansion ensures it stays ahead of the curve. For South Africans looking to sell their vehicles quickly and efficiently, We Buy Cars remains the go-to choice.
So, the next time you ask, who owns We Buy Cars, remember the story of two brothers and a visionary investment group that transformed an idea into a national success.
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