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The Rise of Bakers Biscuits: A Recipe For Success

Without no doubt, the name BAKERS BISCUITS is a household name in the African continent. It has a special connection to South Africa because that’s where the business originated.

Fine range of packeted biscuits baked by Bakers

Many are familiar with the fine range of packeted biscuits Bakers has produced for many years. The company produces plain, chocolate filled and flavoured biscuits. Bakers’ products are manufactured in Johannesburg, Pretoria and Durban.

Bakers is part of National Brands Limited, an FMCG company which is a subsidiary of AVI Limited, a JSE listed company based in Sandton.

BACKGROUND

John Frederick Baumann

At the age of 26, John Frederick Baumann boarded the John Bright ship at Hull on the eastern coast of England, and sailed to South Africa.

He arrived at a Durban village, and 3 months later in 1851, he opened his first business as a bread baker and grocery store, where he operated this store for many years.

In 1879, Frederick visited England where he met up his with his nephew, John Michael Leonard Baumann, and suggested that he emigrate to South Africa with him.

John Michael Leonard Baumann

Michael had experience of baking. He previously left his native village of Niederstetten in Germany at the age of 16, and moved to London where he worked as a baker’s assistant before acquiring his own bakery business.

In 1881, he arrived in Durban alongside his wife, and joined his uncle’s business.

L. BAUMANN & CO.

Corner of Brickhill Road and West Street

5 years later, when the lease on their premises expired, Michael acquired the bakery operations from his uncle. He then bought a site at the corner of Brickhill Road & West Street, and built a small building.

The first biscuit making machinery to be installed in South Africa

In 1885, he bought a hand operated biscuit machine from another baker named Plowright for £65. The machine produced ‘dry’ biscuits for sale to army garrisons and ships.

In 1895, he purchased another biscuit machine which was more advanced. This allowed him to manufacture fancy biscuits such as Marie and Ginger Nuts.

Ads of L. Baumann & Co. on the front page of Natal Mercury

He started running the business under the name of L. Baumann & Co. And also arranged 4 ads to be placed in the local newspaper, Natal Mercury, showing a photo of the building and the price list set out underneath it.

BAKERS

The outbreak of the First World War proved to be an unfortunate chapter in the history of L. Bauman & Co. The war raised anti-German sentiment worldwide, and this also extended to Durban – this resulted in many German properties being attacked.

Properties of the Baumanns totally destroyed during Durban’s anti-German rampage.

Michael was a naturalized British citizen, a prominent freemason, had two sons serving under General Botha in South West Africa(Namibia), and also served Durban as a town councilor from 1907 – 1914.

The mere fact that he emigrated from Germany was regarded sufficient reason to destroy his business. In the end, the factory was put under government protection to prevent further damage.

In 1915, Michael made a firm decision and renamed L. Bauman & Co to Bakers Limited, in order to remove the German connotation of Baumann.

In 1918, Michael’s son, William, opened a biscuit factory called Selected Products in Cape Town. William eventually sold the company to Bakers in 1922, where it continued to operate as a subsidiary.

In 1923, Bakers bought Barretts Model Bakery which was run as a wholly owned subsidiary that produced bread only.

During the same year, the company registered the “Little Man” trademark. This became the iconic Bakers trademark along with its lattice type blue and white printed packaging.

In 1948, Bakers Limited was listed on the Johannesburg Stock Exchange.

In 1968, the company established a factory at Isando in Pinetown, which commenced operations on the 6th of December 1972. The following year, operations in Durban were closed, and consolidated at the new Pinetown factory.

AVI ACQUISITION

AVI

In 1981, Bakers was acquired by AVI(Anglovaal Industries). In 1993, AVI bought another company, Pyotts, a savoury biscuit manufacturer.

The following year, AVI regrouped the companies under Associated Biscuits. In 1996, Associated Biscuits was then consolidated into National Brands Limited.

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    JuniorRop

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    ?Saludos y feliz viaje!

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    JuniorRop

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    Hola a todos!

    Si estan planeando un viaje a Antofagasta y buscan un lugar comodo y bien ubicado para hospedarse, les quiero recomendar que echen un vistazo a mis ultimos blogs sobre hostales en Antofagasta centro. He estado investigando y escribiendo sobre los mejores alojamientos en el corazon de la ciudad, y quiero compartir con ustedes algunas opciones que podrian ser justo lo que estan buscando.

    En uno de mis articulos, detallo las ventajas de hospedarse en un hostal en Antofagasta centro. Estos hostales ofrecen una combinacion perfecta de comodidad y proximidad a los principales puntos de interes de la ciudad, lo que hace que explorar Antofagasta sea mucho mas facil. Ademas, la mayoria de estos lugares ofrecen precios accesibles, lo que es ideal si estan viajando con un presupuesto ajustado.

    Otro blog interesante que escribi es sobre residenciales en Antofagasta centro. Estos lugares suelen ser mas acogedores y personales que los grandes hoteles, y pueden ofrecer una experiencia mas autentica y cercana a la cultura local. Ademas, muchos de estos residenciales cuentan con servicios adicionales que pueden hacer su estancia aun mas agradable.

    Y si estan buscando algo mas formal, tambien tengo una guia sobre hoteles en Antofagasta centro. Estos hoteles suelen ofrecer un nivel superior de comodidad y servicio, con amenities que van desde restaurantes hasta servicios de spa. Si buscan una estancia mas lujosa o si eligen un hotel por razones de negocios, este blog les dara todas las opciones para que elijan la que mejor se adapte a sus necesidades.

    Espero que estos blogs les sean de gran ayuda al planear su viaje. ?No duden en comentar o hacer preguntas si necesitan mas informacion sobre estos alojamientos en Antofagasta!

    ?Saludos y feliz viaje!

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    One of my recent posts focuses on the benefits of Ceylon Cinnamon Powder. This type of cinnamon is known for its superior quality and health benefits compared to the more common Cassia cinnamon. I’ve detailed how incorporating this powder into your daily routine can enhance your overall well-being, from its antioxidant properties to its potential role in regulating blood sugar levels.

    I also have a blog dedicated to Ceylon Cinnamon Sticks. If you prefer using whole spices, this article will guide you through the best ways to use cinnamon sticks in cooking and teas. Not only does it add a wonderful aroma to your dishes, but it also preserves the spice’s essential oils and beneficial compounds.

    For those who are looking into dietary supplements, I’ve written about Ceylon Cinnamon Supplements. These supplements can be a convenient way to reap the benefits of Ceylon cinnamon without the hassle of daily preparation. I’ve reviewed various options to help you choose the best product that suits your needs.

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    One of my recent posts focuses on the benefits of Ceylon Cinnamon Powder. This type of cinnamon is known for its superior quality and health benefits compared to the more common Cassia cinnamon. I’ve detailed how incorporating this powder into your daily routine can enhance your overall well-being, from its antioxidant properties to its potential role in regulating blood sugar levels.

    I also have a blog dedicated to Ceylon Cinnamon Sticks. If you prefer using whole spices, this article will guide you through the best ways to use cinnamon sticks in cooking and teas. Not only does it add a wonderful aroma to your dishes, but it also preserves the spice’s essential oils and beneficial compounds.

    For those who are looking into dietary supplements, I’ve written about Ceylon Cinnamon Supplements. These supplements can be a convenient way to reap the benefits of Ceylon cinnamon without the hassle of daily preparation. I’ve reviewed various options to help you choose the best product that suits your needs.

    Lastly, my blog on Ceylon Cinnamon Products covers a wide range of items, from beauty products to health blends. This guide will help you navigate through the different products available and find ones that align with your health goals.

    I hope you find these blogs helpful and informative. Feel free to ask any questions or share your own experiences with Ceylon cinnamon. Happy reading and stay healthy!

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    So, what makes these toothpicks so special? For starters, they’re made from genuine Ceylon cinnamon—none of that common Cassia stuff. The difference is like night and day; Ceylon cinnamon has this sweet, delicate flavor that just elevates your toothpick game. Whether you’re into a subtle cinnamon kiss or a more intense burst of flavor, this site has you covered.

    But here’s the kicker: it’s not just about the products. This place goes all out with tons of info on why Ceylon cinnamon is so awesome. You’ll find all the juicy details on its benefits, like how it helps with oral health and freshens up your breath. Plus, their blog is packed with creative tips on how to use these toothpicks in everyday life—think fancy cocktail garnishes or cool homemade gifts.

    So if you’re curious about Ceylon cinnamon toothpicks or just want to dive deeper into the world of these spicy little wonders, this site is your new best friend. It’s got everything you need, from top-quality products to all the background info you could want. Trust me, it’s worth a visit if you’re ready to up your toothpick game!

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    The Real Person!

    Author JuniorRop acts as a real person and passed all tests against spambots. Anti-Spam by CleanTalk.

    says:

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    Hello everyone!

    If you’re a fan of cinnamon or just looking to improve your health, you’ll definitely want to check out my latest blogs about Ceylon Cinnamon. I’ve been diving deep into the world of this incredible spice and its various forms, and I’ve put together some valuable insights that I think you’ll find really interesting.

    One of my recent posts focuses on the benefits of Ceylon Cinnamon Powder. This type of cinnamon is known for its superior quality and health benefits compared to the more common Cassia cinnamon. I’ve detailed how incorporating this powder into your daily routine can enhance your overall well-being, from its antioxidant properties to its potential role in regulating blood sugar levels.

    I also have a blog dedicated to Ceylon Cinnamon Sticks. If you prefer using whole spices, this article will guide you through the best ways to use cinnamon sticks in cooking and teas. Not only does it add a wonderful aroma to your dishes, but it also preserves the spice’s essential oils and beneficial compounds.

    For those who are looking into dietary supplements, I’ve written about Ceylon Cinnamon Supplements. These supplements can be a convenient way to reap the benefits of Ceylon cinnamon without the hassle of daily preparation. I’ve reviewed various options to help you choose the best product that suits your needs.

    Lastly, my blog on Ceylon Cinnamon Products covers a wide range of items, from beauty products to health blends. This guide will help you navigate through the different products available and find ones that align with your health goals.

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    Author JuniorRop acts as a real person and passed all tests against spambots. Anti-Spam by CleanTalk.

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    So, what makes these toothpicks so special? For starters, they’re made from genuine Ceylon cinnamon—none of that common Cassia stuff. The difference is like night and day; Ceylon cinnamon has this sweet, delicate flavor that just elevates your toothpick game. Whether you’re into a subtle cinnamon kiss or a more intense burst of flavor, this site has you covered.

    But here’s the kicker: it’s not just about the products. This place goes all out with tons of info on why Ceylon cinnamon is so awesome. You’ll find all the juicy details on its benefits, like how it helps with oral health and freshens up your breath. Plus, their blog is packed with creative tips on how to use these toothpicks in everyday life—think fancy cocktail garnishes or cool homemade gifts.

    So if you’re curious about Ceylon cinnamon toothpicks or just want to dive deeper into the world of these spicy little wonders, this site is your new best friend. It’s got everything you need, from top-quality products to all the background info you could want. Trust me, it’s worth a visit if you’re ready to up your toothpick game!

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    The Real Person!

    Author JuniorRop acts as a real person and passed all tests against spambots. Anti-Spam by CleanTalk.

    says:

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    Hello everyone!

    If you’re a fan of cinnamon or just looking to improve your health, you’ll definitely want to check out my latest blogs about Ceylon Cinnamon. I’ve been diving deep into the world of this incredible spice and its various forms, and I’ve put together some valuable insights that I think you’ll find really interesting.

    One of my recent posts focuses on the benefits of Ceylon Cinnamon Powder. This type of cinnamon is known for its superior quality and health benefits compared to the more common Cassia cinnamon. I’ve detailed how incorporating this powder into your daily routine can enhance your overall well-being, from its antioxidant properties to its potential role in regulating blood sugar levels.

    I also have a blog dedicated to Ceylon Cinnamon Sticks. If you prefer using whole spices, this article will guide you through the best ways to use cinnamon sticks in cooking and teas. Not only does it add a wonderful aroma to your dishes, but it also preserves the spice’s essential oils and beneficial compounds.

    For those who are looking into dietary supplements, I’ve written about Ceylon Cinnamon Supplements. These supplements can be a convenient way to reap the benefits of Ceylon cinnamon without the hassle of daily preparation. I’ve reviewed various options to help you choose the best product that suits your needs.

    Lastly, my blog on Ceylon Cinnamon Products covers a wide range of items, from beauty products to health blends. This guide will help you navigate through the different products available and find ones that align with your health goals.

    I hope you find these blogs helpful and informative. Feel free to ask any questions or share your own experiences with Ceylon cinnamon. Happy reading and stay healthy!

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