ActionSA leader Herman Mashaba rose from the humble streets of Hammanskraal to become one of South Africa’s most successful entrepreneurs. His journey from adversity to success offers valuable lessons for those looking to become a supplier in South Africa’s competitive business landscape. If you want to become a supplier, Mashaba’s story demonstrates the importance of resilience, innovation, and strategic positioning.
The Entrepreneurial Journey of Herman Mashaba
After being forced to drop out of university in his early 20s, Mashaba worked tirelessly to establish Black Like Me, the first black-owned haircare company in South Africa. Alongside the late Richard Maponya, he became a symbol of black entrepreneurship, especially during the apartheid era. His success story continues to inspire aspiring entrepreneurs, proving that determination and innovation can break barriers.
Becoming a Supplier: Insights from Mashaba’s Success
A key takeaway from Mashaba’s business journey is his ability to create a product so good that retailers couldn’t ignore it.
During the height of Black Like Me’s success, major retailers such as Shoprite and Clicks approached him to stock his products. This highlights a crucial lesson for anyone looking to become a supplier: create a product or service that stands out in quality and demand.
Key Steps to Become a Supplier in South Africa
- Develop a High-Quality Product or Service
Ensure your product meets industry standards and offers unique value to potential buyers. - Build a Strong Brand and Market Presence
Mashaba didn’t wait for retailers to find him—he built a strong brand that made them take notice. Invest in branding, digital marketing, and customer engagement. - Demonstrate Market Demand
Having a proven track record of sales and customer satisfaction makes your product more attractive to large retailers. - Establish Relationships with Retailers
Once you have a strong product, approach potential buyers with confidence. Attend trade shows, network, and pitch your value proposition effectively. - Leverage Negotiation Power
When retailers seek out your product, you have greater control over pricing and contract terms. Position yourself as a valuable supplier rather than simply another vendor.
Lessons from The Hustlers Corner Podcast
Recently, Mashaba appeared on The Hustlers Corner, SA’s fastest-growing podcast, hosted by DJ Sbu and Penuel The Black Pen. He shared insights on his upbringing, business strategies, and political views. His story reinforces the idea that persistence, quality, and strategic positioning are key to success.
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Final Thoughts
If you aspire to become a supplier, take a page from Mashaba’s book—create an exceptional product, build demand, and let retailers come to you. By positioning yourself strategically in the market, you increase your chances of securing lucrative supplier deals.
What’s your next step? Start refining your product and growing your brand today!
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