At that time, he was running a paint & hardware store, and became disheartened with buying screws, bolts, nuts, and nails in bulk, only to weigh, repackage, and label them individually for customers. This time-consuming task took valuable staff time away from selling higher-profit goods.
Hendrik realized his staff spent too much time weighing fasteners and decided to pre-pack a range of fasteners in ideal quantities during off-peak times. This enabled quick client service during busy periods.
This concept resonated with other handymen, and soon other retailers requested pre-packed fasteners. The Eureka brand was born.
Today, Eureka is known as the orange and brown “bag man” brand, offering 2300+ pre-packed products in over 90% of Southern Africa’s hardware stores.
Fort Knox
The Eureka team introduced new brands and products. In 1993, Fort Knox launched, specializing in quality, affordable padlocks, mortise locks, door handles, and keys.
From The Mud To The Top: How Siwela Masoga Successfully Launched Siwela Wines
Fort Knox achieved success due to residential developments and the growing DIY market.
Must Haves
In 2014, recognizing customers’ tendency to forget small, critical DIY items, the team created Must Haves. This strategic range includes insulation tape, rope, binding wire, small torches, double-sided tape, and batteries.
Max Durata
Originally part of Must Haves, Max Durata Super Alkaline batteries excelled and became a standalone brand. They last up to 6 times longer than Zinc batteries and suit high-powered digital devices.
Lessons We Can Learn??
- Find a need and make life easier for customers; they’ll reward you handsomely.
- Increase productivity by reducing time.
- Protect success by introducing new products.
- Learn everything you can about your business.
I made minor adjustments for clarity, grammar, and readability while preserving the original content and subheadings.
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